FanDuel has entered into a partnership with the Canadian Football League – CFL. According to the update, the brand, which is owned by Flutter Entertainment, will be the first authorized gaming operator. It will also become an official bookmaker partner.

FanDuel has made it possible for customers from Ontario to accept CFL bets. All because the company obtained a license in the Canadian province literally before it launched legal sports betting.

All this happened sometime early last year

The betting market is still small. Users of betting shops will be able to bet so far on the time when the player will be able to score a touchdown, as well as the winner and a few other future outcomes. It is worth noting that the season has already begun. It will last until the end of October, which makes it possible to start issuing the first coupons right now.

CFL Commercial Director – Tyler Mazerev – noted that legal sports betting allowed to strengthen the connection with the fans. For his part, the CEO of FanDuel, Dale Hooper, said that he was proud of the start of the new partnership. He also emphasized the company’s responsible gambling practices and that the employees are trained in all the necessary skills.

The deal between FanDuel and the CFL is a continuation of the company’s growing partnership with major sports leagues in North America. The bookmaker is the exclusive partner of the MLB league and actively uses the brand in marketing. FanDuel is also a partner of the NFL, which makes cooperation with the CFL even closer.

Responsible Gaming

The company wants to set a positive example with its activities to other companies in the betting and gambling industry. The operator hopes that thanks to its work in Canada, there will be more safe online casinos and reliable bookmakers.

Responsible gaming is at the core of FanDuel’s values and is integrated into everything the company does, from employee training to product features and marketing strategies. Responsible gaming is a vital element of all our decisions,” added Hooper. “FanDuel believes in adhering to regulatory and provincial rules and continues to prioritize responsible gaming as maintaining the integrity of sports is essential for the safety and enjoyment of our users.”