Key Points:

• CFL and Supplement King Canada launch a multi-year partnership to promote healthy living.
• Officially licensed CFL Imperial Insulated Shakers are now available at Supplement King outlets.
• Partnership extends to CFL Playoffs and Grey Cup, with Supplement King Canada also sponsoring the East Coast tradition, Touchdown Atlantic.

Today, the Canadian Football League (CFL) announced a multi-year partnership with Supplement King Canada, the nation’s leading sports nutrition retailer. This alliance is designed to encourage healthy and active lifestyles among CFL fans and Canadians as a whole.

A Shared Vision for Health and Fitness

Nikki Reilly, the Director of Marketing at Supplement King Canada, expressed her enthusiasm for the alliance. She stated that the partnership aims to blend the CFL’s devotion to the sport with Supplement King’s mission to improve health and wellness across Canada. As official partners, both organizations are eager to engage communities and inspire active living from coast-to-coast.

Products Designed for Fans

CFL fans have immediate reasons to celebrate, as officially licensed CFL Imperial Insulated Shakers are now available for purchase. These shakers come in various sizes and styles, providing fans with an ideal way to showcase their team spirit during workouts. These items are available at Supplement King stores and online, with the convenience of Next Day Delivery.

Touchdown Atlantic and Beyond

Supplement King Canada is not just a nationwide partner but also a local community supporter, given its Halifax base. The company has become an official sponsor of Touchdown Atlantic, the CFL’s tradition of hosting a regular season game in Atlantic Canada.

The Road to the Playoffs and Grey Cup

Looking forward to the postseason, Supplement King Canada will make its presence felt on the sidelines during the CFL Playoffs and the Grey Cup. The intention is to continue promoting the message of health and fitness to a larger audience, adding another layer to the already festive atmosphere of CFL’s high-stakes games.

Future Collaborations

Tyler Mazereeuw, the CFL’s Chief Commercial Officer, remarked that this partnership is just the beginning. The league has long been committed to enriching Canadian communities, and this alliance with Supplement King Canada furthers that objective. Both parties are excited to continue exploring new avenues for promoting health and wellness in the years ahead.