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Carrie Underwood to Headline Built in the Hammer Grey Cup Music Festival: A Full Breakdown

Key Points

  • Carrie Underwood to headline Friday night concert at the 2023 Built in the Hammer Grey Cup Music Festival in Hamilton.
  • Festival to feature free and ticketed events from November 16-19, curated by Hamilton’s famous arts and indie music festival, SuperCrawl.
  • Exclusive pre-sale ticket access available for Grey Cup game ticket holders.

The Hamilton Tiger-Cats and the 2023 Grey Cup Festival have delivered some exciting news: Carrie Underwood, one of the biggest names in the music industry, is set to headline the Friday night concert at the FirstOntario Centre on November 17th. But the surprises don’t stop there. The Festival, running from November 16-19, promises an unprecedented celebration that fuses the excitement of Canadian football with the glamour of world-class music.

A Weekend Packed with Events

The “Built in the Hammer” Grey Cup Music Festival is not just a one-night affair. The event will span four days, featuring both free and ticketed events. Kicking off on Thursday night, the OLG Stage in Niagara Falls will set the tone, while Hamilton’s own famous arts and indie music festival, SuperCrawl, curates live music at Fan Central on James St. from Thursday to Saturday.

Underwood’s Significant Return to Hamilton

This event marks Carrie Underwood’s first concert in Hamilton since 2016, and it’s creating a lot of buzz. With a career that boasts more than 85 million records sold worldwide, 28 No. 1 singles—14 of which she co-wrote—and an armful of awards including eight GRAMMYs, Underwood is arguably one of the most decorated female country artists in history.

Pre-Sale and General Public Ticket Information

For CFL fans who already have their Grey Cup game tickets in hand, there’s more good news. Pre-sale access to tickets for all the Festival concerts will open first for these ticket holders. Those eligible for the pre-sale can expect to receive additional information via email within the next few days. Tickets for the general public will go on sale on September 30 at 10 a.m.

About 2023 Grey Cup Festival

The 110th Grey Cup Festival promises over 40 events that cater not only to football fans but also to music aficionados, athletes, and families. From the Sonic Unyon (Supercrawl) to the Hamilton Santa Claus Parade, community organizations are making significant contributions to making this festival truly “Built in the Hammer.” Situated centrally in Downtown Hamilton, all venues and events have been strategically placed to ensure maximum walkability and accessibility.

In an official statement, Matt Afinec, President & Chief Operating Officer, Business Operations, Hamilton Sports Group, noted, “Hamilton and the surrounding region represent more than our industrial roots. There’s also a deep love for artistic pursuits, including music. Combining a music festival with a football festival is our way of celebrating all that Hamilton is today.”

With an impressive line-up and an innovative approach that intertwines music and sport, the 2023 Grey Cup Festival is setting up to be a remarkable experience. Get ready, Hamilton; this November is going to be unforgettable.

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Mark Perry Editor
Mark Perry is the founder and editor of CFL News Hub. A dedicated and experienced football analyst, he has been providing comprehensive coverage of the sport since 2018.
1 Comment

1 Comment

  1. Tina

    September 27, 2023 at 10:18 am

    What the heck! Who ELSE is playing at the Gey Cup other than Carrie Underwood!!??

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