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Canadian Football League Partners with WSC Sports to Deliver AI Highlights Directly to CFL Fantasy

CFL’s Fantasy Game Brings Real-Time Highlights of Players’ Best Moments to Fans; WSC Sports to Add Automated Highlights to New Player Cards 

Toronto and New York – August 8, 2023 – WSC Sports, the global leader in AI-powered video content, and the Canadian Football League (CFL) today announced an extension to their partnership to now deliver real-time highlights to CFL Fantasy and CFL All-Star Fan Vote. WSC Sports’ cloud-based AI-powered solution analyzes every game live and will automatically create and distribute highlights to the league’s interactive games, enhancing the fans’ experience. This partnership serves as an example of how WSC Sports’ technology can be integrated within the larger gaming ecosystem. 

“At WSC Sports, we are constantly evolving, innovating, and discovering new ways to seamlessly incorporate our technology into our partners’ platforms, captivating and elevating their fan communities,” said Aviv Arnon, Chief Business Development Officer at WSC Sports. “We are thrilled to enhance the interactive games of the Canadian Football League and bring fans closer to their favorite players throughout the season.”

“Our partnership with WSC Sports is another step forward in our expanded digital offerings for fans,” said Tyler Mazereeuw, Chief Commercial Officer at the CFL. “From our interactive experiences on CFL Game Zone, including CFL Fantasy and the CFL All-Star Fan Vote, to our rich original content on CFL.ca and across our social channels, we’re providing fans with an engaging and entertaining online experience that matches the fun and excitement they see every week on the field.”

CFL Fantasy is a free-to-play game where users work within a salary cap on a weekly basis to field the most productive roster possible throughout the season. CFL All-Star Fan Vote, which occurs in the fall, is an opportunity for fans to vote for the best players in the league alongside media members and head coaches. Real-time highlights generated from WSC Sports’ technology will now be integrated directly into new player cards, which also include stats and headshots, allowing fans to stay up-to-date on their favorite players from anywhere. 

About WSC Sports: 

WSC Sports automates the creation and distribution of highlights for over 350 teams, leagues, federations and broadcast partners across the globe, including the NBA, ESPN, YouTubeTV, NHL, Bleacher Report, and the Pac-12.

Utilizing advanced AI technologies, WSC Sports’ proprietary platform analyzes live sports broadcasts, identifies each and every event that occurs in a game, and in real-time creates and publishes customized short-form videos. This enables sports media rights owners to maximize the use of their content, creating new revenue streams and a personalized fan experience on every platform for every type of fan.

For more information, visit wsc-sports.com

About The Canadian Football League:

Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit CFL.ca.

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Mark Perry is the founder and editor of CFL News Hub. A dedicated and experienced football analyst, he has been providing comprehensive coverage of the sport since 2018. In March 2021, he further expanded his reporting scope to the Canadian Football League. Mark continues to share insightful analysis and updates on all things CFL, adding to the lively conversation surrounding the sport. Contact him directly at mark.perry@cflnewshub.com.

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