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CFL Partners with World Vision Canada to Extend Global Outreach

Key Points

  • CFL announces World Vision Canada as its newest Official Charity Partner, focusing on global child welfare.
  • CFL player ambassadors from all nine clubs join World Vision Canada’s mission to advocate for vulnerable children.
  • Fans can support the cause via World Vision Canada’s CFL Team Picker, with a chance to win an exclusive Grey Cup experience.

The Canadian Football League (CFL) has announced a significant new partnership with World Vision Canada, a global relief, development, and advocacy organization. This alliance aims to reach out to CFL’s expansive fan base to create meaningful changes in the lives of children living in high-risk regions around the globe.

Michael Messenger, the President and CEO of World Vision Canada, expressed the organization’s excitement over the partnership. He believes that the CFL’s large and committed fan base can act as a catalyst in fostering long-lasting changes for children in dire situations. “We’re excited to engage with Canadians through their shared passion for football,” Messenger said. “With the commitment of the league, teams, and player ambassadors, we can bring about a positive change.”

All nine CFL teams are participating in World Vision Canada’s player ambassador program. The entire league has come together to support and advocate for the mission of World Vision, which has more than seven decades of experience in the field of child welfare. The organization focuses on emergency relief, transformational development, and the promotion of justice as part of its broad mission scope.

The CFL is offering an interactive platform to involve its fans directly in this charitable venture. World Vision Canada’s CFL Team Picker, accessible through the CFL Game Zone, is now live. This revamped platform enables fans to align their support with their favorite club by answering a series of questions. Fans have an optional opportunity to contribute to their team’s player ambassador’s endeavors as well.

Fans who engage in World Vision Canada’s CFL Team Picker prior to November 2 will be automatically entered into a draw. The prize is a one-of-a-kind experience at this year’s Grey Cup on November 19 in Hamilton. It includes exclusive access to watch the pre-game warm-ups from the field.

Tyler Mazereeuw, the Chief Commercial Officer of the CFL, reiterated the league’s commitment to societal change. “Our league has long been a proponent of supporting children and communities,” he said. “Our collaboration with World Vision Canada enables us to take our message and mission to a global level. It’s an important work we are genuinely invested in and we invite our fans to stand with us.”

Through this strategic partnership, the CFL and World Vision Canada aim to extend their reach and impact in a way that resonates deeply with the values of their respective organizations and supporters.

Fans are invited to take part in World Vision Canada’s CFL Team Picker today.


  • BC – Dominique Rhymes
  • Edmonton – Eugene Lewis
  • Calgary – Reggie Begelton
  • Saskatchewan – Derrick Moncrief
  • Winnipeg – Nic Demski
  • Hamilton – Tim White
  • Toronto – Henoc Muamba
  • Ottawa – Tyron Vrede
  • Montreal – Marc-Antoine Dequoy

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Mark Perry Editor
Mark Perry is the founder and editor of CFL News Hub. A dedicated and experienced football analyst, he has been providing comprehensive coverage of the sport since 2018.
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