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Hamilton Tiger-Cats release new Made in the Hammer brand and logo

Leading up to the Tiger-Cats first game of the 2022 season, the Hamilton Tiger-Cats have released a new brand, Made in the Hammer, and a new logo to honor the past of the city of Hamilton that the Tiger-Cats franchise. The president and COO of the Tiger-Cats, Mike Afinec said “The inspiration for “Made in the Hammer” is to celebrate the indelible link between Hamilton, the Tiger-Cats, and the amazing fans of this team who call this city home and still consider this home, even after they live abroad.” The Tiger-Cats have been a part of the City of Hamilton for the last 153 years. The new logo and alternate uniform are inspired by the industrial history of the city of Hamilton.

The new H logo is a throwback to the Tiger-Cats logo of the early 1900s. The logo is a block H and contains 2 hammers. The hammers are a reference to the City of Hamilton’s nickname The Hammer. The alternate uniforms are Steel grey and have the Hammer logo included in the helmet stripe and collar of the jersey. The new H logo is featured on both shoulders, and The Hammer replaces the Tiger-Cats on the chest of the uniform. Inside the collar of the uniform Made in Hamilton is stitched in gold.

The new logo and uniforms have created some excitement within the franchise and the fan base. All game marketing will involve the new logo and the Tiger-Cats will wear the alternate uniforms for 2 games this season. The first game that the alternate uniforms will be used is the July 1st Canada Day game vs. the Edmonton Elks, and they will also wear the alternate uniforms on October 21st vs. the Ottawa Redblacks. The Tiger-Cats 2022 season begins this Saturday, June 11th at 7 pm on the road at the Saskatchewan Roughriders.

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Aaron Sauter Reporter
Aaron Sauter is a 23-veteran high school football coach that is also an fan of all levels of football. He is especially interested in alternative football leagues like the CFL, UFL, and IFL. Aaron enjoys analyzing innovative schemes on offense and defense during his free time.
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