On Sunday, the 109th Grey Cup, which saw the Toronto Argonauts beat the two-time defending champion Winnipeg Blue Bombers 24-23 to win the iconic trophy for the 18th time, drew a larger audience in Canada than last year’s CFL championship game.
CFL 109th Grey Cup Viewership/Engagement Increase
The Grey Cup on TSN drew an average audience of 3,121,000 on TSN, an increase of 7.5 percent.
8.2 million Canadian viewers watched some or all of the Argonauts’ 24-23 last-minute victory over the Blue Bombers on TSN and RDS. Audiences peaked at 4.7 million viewers at 9:49 p.m. ET as the Argos secured the victory in the final minute.
On social media, TSN’s official platforms garnered massive engagement around the 109th Grey Cup, with 1.7 million views on Instagram, 525,000 views on TikTok, and more than 400,000 video views on Twitter, with total Twitter impressions of more than 1.9 million. All these engagement numbers are up from 2021. (1.6 million, 300,000, 275,000 & 800,000, respectively, for Grey Cup 108).
The 108th Grey Cup, which saw the Winnipeg Blue Bombers win in overtime over the Tiger-Cat in Hamilton, averaged 2.873 million viewers. A significant decrease from two years prior. (3.6 million). Last year’s title game attracted an average audience of 3.1 million viewers on TSN and RDS. Overall, 7.9 million viewers watched some or all of the Blue Bombers’ victory over the Tiger-Cats in 2021.
The 109th Grey Cup viewership numbers on ESPN2 should be made available in the near future. A year ago, the Grey Cup game averaged 129,000 viewers on ESPN2.
Grey Cup TV Ratings In Canada Since 2015
- 2015: Ottawa/Edmonton: 4.079M
- 2016: Calgary/Ottawa: 3.6M
- 2017: Toronto/Calgary: 4.072M
- 2018: Ottawa/Calgary: 3.1M
- 2019: Hamilton/Winnipeg: 3.6M
- 2021: Winnipeg-Hamilton: 2.87M
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