New technology partner will allow the league to better personalize the fan experience

TORONTO (April 11, 2023) – The Canadian Football League (CFL) has partnered with RudderStack as its league-wide customer data platform vendor. This relationship represents the latest in the CFL’s continuing digital transformation, which began in December 2021 with the announcement of a ground-breaking partnership with Genius Sports. The addition of RudderStack to the league’s marketing technology stack will help deliver a more tailored fan experience.

“From coast to coast to coast, our league has the most incredible fans” said Tyler Mazereeuw, Chief Revenue and Marketing Officer at the CFL. “But our fans in BC are different from our fans in Hamilton; and Rider Nation has different priorities than our East Coast communities. Casual fans may wish to learn more about players, while seasoned fans may want to see the latest team merchandise.

“To customize our marketing efforts and to deliver them at scale, we must sort through, organize and better understand our fan data. Through our strategic partnership with RudderStack, we’ll gain additional insights and we’ll be in a stronger position to deliver more personalized communications, bespoke experiences and more relevant engagement.”

Founded in 2019, RudderStack specializes in delivering trustworthy, real-time data to cloud data warehouses and conducting in-depth analysis to provide a clear picture of customer profiles and preferences. With an expert team composed of data engineers and data scientists, RudderStack prioritizes privacy and security when providing information to the league and CFL teams.

“Much like the CFL, we believe in putting people first. This principle guides not only better business, but also better relationships with customers, and in this case, fans,” said Eric Omwega, Vice President of Marketing at RudderStack. “Our data-driven insights will provide precise information, allowing the league to cater to specific individuals or entire markets to create a more personal connection.”

The partnership between RudderStack and the CFL furthers the league’s commitment to pursue innovative avenues of engagement and explore new ways to connect fans with the game they love.

“From the CFL Newsletter with the latest updates and information, to CFL GameZone with exclusive games, contests, prizes and much more, we’re only scratching the surface of fan engagement,” added Mazereeuw. “RudderStack will allow the league to push its boundaries and give fans what they want and deserve – a CFL experience to truly call their own.”

​ABOUT THE CANADIAN FOOTBALL LEAGUE
​Built on a foundation of more than 110 years of football tradition and history, the Canadian Football League features nine teams, millions of fans and a commitment to service to the community, as well as, elite sport. To stay up to date with CFL news, visit CFL.ca.

ABOUT RUDDERSTACK
​RudderStack is the leading warehouse Customer Data Platform that’s purpose-built for data teams. We run on top of your warehouse or data lake and do not store data, alleviating security concerns, reducing cost, and unlocking the value of your warehouse investment. Hundreds of innovative companies like Stripe, Crate and Barrel, Priceline, and CFL trust RudderStack to collect and send their most valuable data to the tools and teams that need it. For more information, visit rudderstack.com.