BecauseILoveIt.com (BILI) today announces the expansion of its game-changing partnership with the Canadian Football League Players’ Association (CFLPA) to include the CFLPA Academy. The CFLPA Academy provides support to CFLPA members and their families to succeed in life both during and after their football careers. The Academy offers resources and programs in education, wellness, and employment. This move nearly triples BILI’s professional football creator community, adding 3,400 former players and their partners to its platform.

Building on the success of the original partnership, which empowers CFL players to monetize their social media presence, the inclusion of the CFLPA Academy now gives players even greater opportunities to connect with fans, promote brands, and build financial equity—all while preparing for life beyond the football field.

“This move triples our pro football community of creators and strengthens our position as a leader in social commerce,” said Adrian Capobianco, Co-Founder and CEO of BILI. “By integrating the CFLPA Academy, we’re not just expanding our reach—we’re empowering a new wave of athletes to turn their influence into lasting financial success. This addition of this partnership now offers our brand partners seamless access to nearly 15,000 amateur and pro athletes across North America.”

“The CFLPA Aca

demy is dedicated to setting up our players for success after football,” added Peter Dyakowski, Interim Executive Director of the CFLPA. “Partnering with BILI enhances our mission by giving our players the tools to grow their personal brands and create new income streams.”

With this strategic expansion, BILI reinforces its position as a leader in social commerce, offering brands unparalleled access to a powerful network of athletes who are ready to drive brand engagement and revenue.