Gambling plays a vital role in sports, and football is no exception. Many American football teams, including the Baltimore Ravens, Atlanta Falcons, Chicago Bears, Denver Broncos, and New York Giants, have received sponsorship from bookmakers. Since the 1980s, the gambling industry has significantly impacted professional football in the US, which has led to its anticipated market size growth to approximately $153.6 billion by 2030.
Due to the successes that gambling businesses have achieved over the past ten years, most have emerged as sports sponsors of various football clubs that compete in multiple sports. This article will look at American football’s most well-known gambling sponsors and evaluate their success over the years.
Popular Betting Companies Known to Sponsor American Football Clubs
Nowadays, it is common to find branded items in football stadiums with fan-favorite teams and players. Even on major American football events, like the Super Bowl, NFL, and the American Football World Championships, you will find gambling sponsors printed on the uniform of players. Since such endorsements are very lucrative and benefit both parties, it is not surprising that many gambling companies sponsor American football clubs. Here are a few of the most famed gambling companies known to offer such endorsements to US football clubs:
Bet365 is one of the most prominent investors in football worldwide. Although it is a UK-based gambling company founded in 2000, it has managed to acquire a significant presence in the world of global sports. In fact, this gambling company is a veteran of sports sponsorships.
Thanks to a partnership with a Genius Sports earlier this year, his gambling company can get in on the action in American football. Now, it is possible for bettors on the platform to participate in NFL betting due to its live streaming option.
2. Caesar’s Entertainment
Caesar’s Entertainment, which owns the famed Caesar’s Palace in Las Vegas, is a well-known gambling company that has sponsored various football clubs in the US. In fact, it has been NFL’s official casino sponsor over the past few years. This was promoted by the legalization of sports betting in various jurisdictions within the US, including Nevada and New Jersey.
Now, major football events in the US can generate even more revenue from gambling activities and sponsorship deals. As a result, even the best paying online casino supports several football teams to entice more clients to wager and have fun playing with them. On the other hand, football clubs earn financially from these gaming companies and gain exposure for their teams in the quickly expanding online betting industry. Additionally, many of these casino sites currently offer sports betting systems that let gamblers place bets on their preferred teams at any point during the season.
3. Gateway Entertainment & Casinos
Although American and Canadian football may differ slightly primarily due to the operating laws, Gateway Entertainment and Casinos is the official casino partner of Canadian football. In the past, it signed a 12m deal with Canadian football and endorsed the NFL fantasy mobile app in 2019-2020. As a result, Canadian gamblers can bet on their favorite American football team right from the comfort of their mobile devices via legit and trustworthy online gambling platforms. Casino Rocket and other casino sites are well-known for providing an immersive and exciting sports betting experience.
4. Fanduel and Draftkings
In the past, the NFL is known for not associating itself with sports betting. However, the league disclosed agreements with two of the most famous bookmakers in the world for around $1 billion. The NFL has granted Fanduel and Draftkings permission to use their club crests and logos. The agreement enables the businesses to interact with fans by creating video games based on the NFL
Another gambling company that has emerged as a leader in providing lucrative sponsorship deals to football clubs is Betfair. This betting brand has been in the industry for over 20 years, allowing millions of football enthusiasts to place bets on their favorite football teams anytime. The company also has a sports betting app where players can watch, track outcomes, and predict the results of their preferred football clubs.
In the past, Betfair has sponsored several popular teams in the Premier League, like Southhampton and Manchester United. It has also endorsed famous clubs in La Liga, such as Barcelona. In the United States, this gambling company has sponsorship deals with CONMEBOL Sudamericana and CONMEBOL Libertadores, which are valid until the last day of 2022.
It goes without saying that betting and American football go hand in hand. Gambling companies use football clubs to gain access to a broader audience, while clubs use these companies to receive finance for their activities.
The gambling companies mentioned above are just a few that sponsor American football clubs worth mentioning. There are many more in the industry whose emblems or logos you can see on the jerseys of your favorite football players or someplace on the football court.
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