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PR: New National CFL Campaign Video ‘Rise With Us’ Released Today

TORONTO (July 19, 2021) – With just over two weeks until the 2021 Canadian Football League (CFL) season kicks off, the league unveiled the national campaign, ‘Rise With Us’ in both French and English languages today.

The CFL is set to return from a 20-month hiatus forced by the COVID-19 pandemic and offers exciting Week 1 matchups on CFL on TSN, beginning August 5. The first game of the new season features a rematch of the 107th Grey Cup, with the defending champion Winnipeg Blue Bombers hosting the Hamilton Tiger-Cats. The opening week continues with the first Friday Night Football game of the year between the BC Lions visiting the Saskatchewan Roughriders. TSN’s new Saturday night primetime slot begins with a double-header in Week 1. First the Toronto Argonauts head west to take on the Calgary Stampeders and to complete the opening week of football, the Edmonton Elks play host to the Ottawa REDBLACKS.

Below is the slate of the Week 1 games with kickoff times:

Thursday, August 5 | 8:30 p.m. ET | Hamilton Tiger-Cats at Winnipeg Blue Bombers
Friday, August 6 | 9:30 p.m. ET | BC Lions at Saskatchewan Roughriders
Saturday August 7 | 7:00 p.m. ET | Toronto Argonauts at Calgary Stampeders
Saturday, August 7 | 10:00 p.m. ET | Ottawa REDBLACKS at Edmonton Elks

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Mark Perry Editor
Mark Perry is the founder and editor of CFL News Hub. A dedicated and experienced football analyst, he has been providing comprehensive coverage of the sport since 2018.
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  1. David Tress

    July 20, 2021 at 2:03 pm

    The CFL needs to raise the salary cap because it is losing too many players, from retirements to no-shows. The minimum salary negatively compounded by the 20% cut should be adjusted to inflation, to rise to about $85,000. The salary cap itself should rise to about $7.5 million per team and there should be a two-player per team exemption to allow for the signing of marquee players by strong teams. The salary-cap-floor teams shouldn’t be allowed to drag the rest of the league down. If they want to spend the salary cap floor that’s their choice but strong teams should be allowed to invest more in player personnel.

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