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Why New Canadian Casinos Use Endorsement To Attract New Players

Despite being one of the most lucrative industries in the world, the online casino industry spends hugely on marketing. Considering how fierce the competition in the industry is, it is quite reasonable for operators to want to gain immense exposure so they can attract more players to their platforms. 

To achieve this, online casinos in Canada implement different strategies to make their mark in the industry. Some of the marketing strategies used by Canadian casinos are bonuses and promotional offers, social media advertising, celebrity endorsements, sports teams’ sponsorships and many more. Endorsement by celebrities is an old trick in the gambling industry, as famous personalities always have their fanbase that trusts them. Endorsing those kinds of personalities will inspire confidence, which will make it easy for players to trust the platform being advertised.

Sports teams’ endorsements are slowly becoming a new popular way to increase their awareness amongst gamblers across the world. Several Canadian casinos have already penetrated some of the sports teams in Canada as some of them are already in partnership with one team or another in the sports industry.

Why do Canadian online casinos use endorsements to attract players across the country? There are several reasons for that, and in this article, we will be listing only a few of the most popular ones.

Drive Traffic

Way before the C-218 bill was passed in 2021, only a few online casinos were operating in Canada. But despite being low in numbers, these online platforms still compete against each other for customers across the country. They achieve this by improving their ranking on Google (SEO), endorsing celebrities, writing blogs and partnering up with sports teams within the country.

To Canadian casinos where in thisx overview you can find all legal operators, more traffic means more players on their platforms which translates to an increase in revenue. Following the passing of the c-218 bill, the online casino industry in Canada reaches a new peak in fierceness in competition.

Trust & Loyalty

The average Canadian gambler has at least three accounts with three different online casinos. This is because gamblers love to take advantage of the bonuses and promotions being offered by these platforms, and some also compare the incentives offered on each platform to know which to play their favourite games from.

However, this will change when online casinos endorse a celebrity or sports teams in Canada. This endorsement can almost translate to the celebrity or Canadian football teams telling their fans to trust the online platform and use them. It also ensures that the fans stay loyal to the platform for as long as the endorsement deal last, some might even go as far as recommending them to their friends.

Improves Reputation

Before you pick an online casino for your favourite gambling game, there are several things you need to consider. One of them is the reputation of the online casino you intend to play your casino games from. 

In the case of online casinos with endorsements, the players and amazing fanbase of the endorsements will help build and improve the reputation of online casinos to a certain peak. Gamblers always like to offer reviews on the online casino they’ve played at. Evidently, there are numerous sites on the internet dedicated to reviewing online casinos, and they go as far as leaving space for comments just so gamblers who have experience with a certain platform being reviewed will share their views on them. 


As we previously mentioned, there are several reasons online casinos use endorsements to attract players, however, the biggest reason of all is to attract new players from the country so there will be an increase in revenue. It is important to note that most online casinos endorsing deals are usually legitimate and always regulated by a reputable gambling authority, so players have nothing to worry about in the fairness of the games as well as the security of their financial data.

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Priyanka Chaudhary
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